🇺🇸 MIRANEST USA
S2000-US
📐
Format
4:5 · 1080×1350
feed (1:1 also works)
🎯
Style
Before / After split
instant-proof scroll-stopper
🔁
Variation vs new
Variation
static of winner #V1012

The 5 Ingredients

Avatar
Max's Momskeptical Pom mom, 45–54
Angle
Before/After proof30-day transformation
Offer
Alopecia-LP1$96 · 90-day MBG · no customs
Style
B/A staticinstant proof, one frame
Asset
Max before/afterreal B/A on hand

The Static

🐾 MIRANEST
Same Dog.
30 Days Apart.
Max before — bald patchesBEFORE
Max day 30 — full coatDAY 30
20% OFF · 90-Day Money-Back
✨ In 1 second
The same dog, 30 days apart — bald patches on the left, a full soft coat on the right. The contrast does the selling.

Exact on-image text

HeadlineSame Dog. 30 Days Apart.top strip · biggest text
Left labelBEFOREcorner of the bald photo
Right labelDAY 30factual — never “AFTER / CURED”
Offer flag20% OFF · 90-Day Money-Backbottom strip

Reading order (eye path)

1 AFTER coat→ 2 BEFORE bald→ 3 Headline→ 4 Offer→ 5 Logo

3 Variants to Test

S2000-US-1 primary
▶ primary
Side-by-side B/A
"Same Dog. 30 Days Apart."
layout: before │ after split
S2000-US-2 test B
test B
Hero after + inset
"His vet had few options. Then 30 days."
layout: big AFTER · small BEFORE corner
S2000-US-3 test C
Day 0DAY 0
Week 2WEEK 2
Day 30DAY 30
test C
Progression strip
"Day 0 → Week 2 → Day 30"
layout: 3-up timeline · uses the 3 frames above
Part 2 · The Meta side — set up the ad

Meta Ads Copy

Primary text (body)the caption above the image
Tried the steroids, the shampoos, the supplements — and the bald patches still won't go away?

A lot of Pom moms know that exact heartbreak. MIRANEST supports healthy skin & coat from the inside — one daily jelly stick. Max's mom saw the scratching settle in week one… and a fuller, softer coat by day 30.

✓ 90-day money-back   ✓ Free express shipping — no customs/tariffs   ✓ Made in Japan
👉 See Max's before & after — link below.
Headline≤ 40 characters
Same Dog. 30 Days Apart.alt: "Max's Coat — 30 Days Later" · "Coat Support, From the Inside"
Descriptionoptional · some placements
90-Day Money-Back · Free Express Shipping
Call-to-action buttonMeta dropdown
Shop Nowalt: "Learn More" for colder audiences
Destination URLthe LP + UTM (below)
miranest.com/products/miranest-jelly-stick-for-dog-30-packs_alopecia-lp1
🐾
MIRANESTSponsored · Instagram Feed
Tried everything for the bald patches — and they still won't go away? A lot of Pom moms know that feeling. MIRANEST supports skin & coat from the inside. … more
ad creative — Max before/after
BEFORE / DAY 30 · 30 days apart
Same Dog. 30 Days Apart.
90-Day Money-Back · Free Express
Shop Now
Static post — no play button, no run-time

UTM

The UTM uses Meta dynamic params — set once in Meta → Ad → URL parameters. The tokens we control for this creative live in the ad name (→ utm_medium).
1 The ad name — name the ad exactly like this in Meta
S2000-US-1_Image_BA_Alopecia-LP1_2026-xx-xx
Part of the ad nameWhat it isThis ad
S2000-US-1Banner — the ad code (−2 / −3 = the other variants)S2000-US-1
ImageFormat — Image · Video · CarouselImage
BAStyle — Before/After (vs Story · Compare · Offer · UGC…)BA
Alopecia-LP1LP — the landing page it sends toAlopecia-LP1
2026-xx-xxPublished date (YYYY-MM-DD) — fill on launch day2026-xx-xx
2 URL parameters — paste in Meta (identical for every ad)
utm_source=Meta-HIDE-Acct1&utm_campaign={{adset.name}}&utm_medium={{ad.name}}&utm_term={{placement}}&utm_content={{ad.id}}
3 How it lands in Shopify
UTMMeta fieldResolves to (this ad)
utm_sourcefixedMeta-HIDE-Acct1
utm_campaign{{adset.name}}CP##.#_AS#_Alopecia · CP/AS set at launch · Angle = Alopecia
utm_medium{{ad.name}}S2000-US-1_Image_BA_Alopecia-LP1_2026-xx-xx
utm_term{{placement}}Instagram_Reel · auto
utm_content{{ad.id}}578325 · auto

Compliance

For a static, the on-image text is the risk — a word stamped on the photo reads as the brand stating a fact.
✕ Never — on the image
  • The words cure · heals · treats · clinically proven
  • A label like "AFTER: CURED" or "Hair Loss STOPPED"
  • Letting the brand make the medical claim
  • Any pill / syringe / side-effect graphic
✓ Always
  • Keep labels factual — "DAY 30", not "after / healed"
  • Keep the FDA disclaimer in the caption or landing page — it doesn't need to be stamped on the image"Individual results vary. These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure, or prevent any disease."
  • Use "looked fuller / visibly healthier"
  • Keep strong claims as the owner's words in the caption — not stamped on the photo
If the winner said…
…we say instead
His Hair Loss STOPPED
→
his coat started looking fuller
the dark patches… Gone
→
skin looked visibly healthier
AFTER: CURED
→
DAY 30
93% Saw Hair Regrowth
→
93% of surveyed customers reported visible results