🇺🇸 MIRANEST USA
S2001-US
📐
Format
1:1 · 1080×1080
feed + explore
🎯
Style
Problem hook
single image · no split
🔁
Variation vs new
Variation
static of winner #V1012

The 5 Ingredients

Avatar
Max's Momskeptical Pom mom, 45–54
Angle
Problem-awarestill searching for a fix
Offer
Alopecia-LP1$96 · 90-day MBG · no customs
Style
Problem staticquestion hook, single image
Asset
Max before/afterreal B/A on hand

The Static

🐾 MIRANEST
Bald patches that
won't go away?
Max — visible bald patches
his 30 days →
Vets call it Alopecia X — and say there are few lasting options.
20% OFF · 90-Day Money-Back
✨ In 1 second
It names the exact worry — bald patches that won't quit — over one honest photo, then points to a calm next step. Hooks the problem, not the pitch.

Exact on-image text

HeadlineBald patches that won't go away?top strip · the question hook · biggest text
Condition lineVets call it Alopecia X — few lasting optionsover the photo · keep it the vet's framing
Teaser badgehis 30 days →top corner · pulls the click to the LP
Offer flag20% OFF · 90-Day Money-Backbottom strip

Reading order (eye path)

1 Question→ 2 The photo→ 3 Condition→ 4 Teaser→ 5 Offer

3 Variants to Test

S2001-US-1 primary
▶ primary
Condition-led
"Bald patches that won't go away?"
hook: name the exact problem
S2001-US-2 test B
test B
Tried-everything
"Tried everything for your dog's bald spots?"
hook: speak to the exhausted owner
S2001-US-3 test C
test C
Name-the-condition
"Just shedding — or Alopecia X?"
hook: the doubt / diagnosis question
Part 2 · The Meta side — set up the ad

Meta Ads Copy

Primary text (body)the caption above the image
Tried the steroids, the shampoos, the supplements — and the bald patches still won't go away?

A lot of Pom moms know that exact heartbreak. MIRANEST supports healthy skin & coat from the inside — one daily jelly stick. Max's mom saw the scratching settle in week one… and a fuller, softer coat by day 30.

✓ 90-day money-back   ✓ Free express shipping — no customs/tariffs   ✓ Made in Japan
👉 See Max's before & after — link below.
Headline≤ 40 characters
Bald Patches That Won't Go Away?alt: "Could It Be Alopecia X?" · "Coat Support, From the Inside"
Descriptionoptional · some placements
90-Day Money-Back · Free Express Shipping
Call-to-action buttonMeta dropdown
Learn Morealt: "Shop Now" for warmer / retargeting audiences
Destination URLthe LP + UTM (below)
miranest.com/products/miranest-jelly-stick-for-dog-30-packs_alopecia-lp1
🐾
MIRANESTSponsored · Instagram Feed
Tried everything for the bald patches — and they still won't go away? A lot of Pom moms know that feeling. MIRANEST supports skin & coat from the inside. … more
ad creative — Max, the condition
Could it be Alopecia X?
Bald Patches That Won't Go Away?
90-Day Money-Back · Free Express
Learn More
Static post — no play button, no run-time

UTM

The UTM uses Meta dynamic params — set once in Meta → Ad → URL parameters. The tokens we control for this creative live in the ad name (→ utm_medium).
1 The ad name — name the ad exactly like this in Meta
S2001-US-1_Image_Problem_Alopecia-LP1_2026-xx-xx
Part of the ad nameWhat it isThis ad
S2001-US-1Banner — the ad code (−2 / −3 = the other variants)S2001-US-1
ImageFormat — Image · Video · CarouselImage
ProblemStyle — problem-aware hook (vs BA · Story · Review · Offer…)Problem
Alopecia-LP1LP — the landing page it sends toAlopecia-LP1
2026-xx-xxPublished date (YYYY-MM-DD) — fill on launch day2026-xx-xx
2 URL parameters — paste in Meta (identical for every ad)
utm_source=Meta-HIDE-Acct1&utm_campaign={{adset.name}}&utm_medium={{ad.name}}&utm_term={{placement}}&utm_content={{ad.id}}
3 How it lands in Shopify
UTMMeta fieldResolves to (this ad)
utm_sourcefixedMeta-HIDE-Acct1
utm_campaign{{adset.name}}CP##.#_AS#_Alopecia · CP/AS set at launch · Angle = Alopecia
utm_medium{{ad.name}}S2001-US-1_Image_Problem_Alopecia-LP1_2026-xx-xx
utm_term{{placement}}Instagram_Reel · auto
utm_content{{ad.id}}578325 · auto

Compliance

For a static, the on-image text is the risk — a word stamped on the photo reads as the brand stating a fact.
✕ Never — on the image
  • The words cure · heals · treats · clinically proven
  • A label like "AFTER: CURED" or "Hair Loss STOPPED"
  • Letting the brand make the medical claim
  • Any pill / syringe / side-effect graphic
✓ Always
  • Keep the condition as the vet's framing ("vets call it…") — never the brand diagnosing or promising a fix
  • Keep the FDA disclaimer in the caption or landing page — it doesn't need to be stamped on the image"Individual results vary. These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure, or prevent any disease."
  • Use "looked fuller / visibly healthier"
  • Keep strong claims as the owner's words in the caption — not stamped on the photo
If the winner said…
…we say instead
His Hair Loss STOPPED
→
his coat started looking fuller
the dark patches… Gone
→
skin looked visibly healthier
treats / cures Alopecia X
→
supports healthy skin & coat
93% Saw Hair Regrowth
→
93% of surveyed customers reported visible results