🇺🇸 MIRANEST USA
V2000-US
📐
Format
9:16 vertical
full-screen mobile
⏱️
Length
~70 seconds
payoff-first cut
🎙️
Voice style
Voiceover — female owner
warm → relieved · 1st person
🤖
AI avatar
No
real owner + dog footage
🎵
Background music
Soft piano → upbeat lift
builds at the milestones
🔁
Variation vs new
Variation
recut of winner #V1012 (1:53 original)

The 5 Ingredients

Avatar
Max's Momskeptical Pom mom, 45–54
Angle
StoryMax's day-by-day transformation
Offer
Alopecia-LP1$96 · 90-day MBG · no customs
Style
UGC storytimeDR long-form, cut to 70s
Asset
Max before/afterreal B/A on hand

Script

This is Max today. Thirty days ago… he looked like this.

Bald patches all over his little body. My vet called it Alopecia X — and said there were few lasting options.

I'd already tried everything. Nothing really worked. So when I found these jelly sticks, I thought — what do I have to lose?

Week one, the scratching settled. Week two, I noticed the first soft little hairs filling in. By day thirty, his coat looked fuller than it had in years.

Now he's my happy boy again — tail wagging, soft and full. It honestly gave me my peace of mind back. If your pup is going through this, it's worth a look. There's 20% off, a 90-day money-back guarantee, and they cover the customs and shipping. Link's below.

Tone: talking to another dog mom, not selling.

Storyboard

1
before/after composite
max-ba-composite.jpg
0:00–0:03
Payoff hookkeep · load-bearing
Script
"This is Max today. Thirty days ago… he looked like this."
Visual
Open on the full-coat "after", then hard-cut to the bald "before." White arrows on the bald spots.
On screen
BEFORE ▸ arrows
Music
soft piano in
2
black-skin macro
max-before-08.jpg
0:03–0:12
Name the conditionkeep · load-bearing
Script
"Bald patches all over his little body. My vet called it Alopecia X — and said there were few lasting options."
Visual
Macro on the bald / dark-skin patches + any vet or clinic B-roll.
On screen
ALOPECIA X
Music
♪ piano
3
Max portrait
max-portrait.jpg
0:12–0:20
The turnkeep · load-bearing
Script
"I'd already tried everything. Nothing really worked. So when I found these jelly sticks, I thought — what do I have to lose?"
Visual
Handheld, native, owner-POV. No pill or syringe graphics here — keep it human.
On screen
(keep native — no caption)
Music
♪ piano, building
4
before/after closeup progression
max-ba-closeup.jpg
0:20–0:45
Milestone ladderkeep · load-bearing
Script
"Week one, the scratching settled. Week two, I noticed the first soft little hairs filling in. By day thirty, his coat looked fuller than it had in years."
Visual
The engine of the ad. Caption each milestone over the before/after footage.
On screen
WEEK 1WEEK 2DAY 30
Music
lift to upbeat
5
Max after — full coat, joyful
max-after-hero.jpg
0:45–1:08
Payoff + soft CTAkeep · load-bearing
Script
"Now he's my happy boy again — tail wagging, soft and full… If your pup is going through this, it's worth a look. 20% off, a 90-day money-back guarantee, and they cover the customs and shipping. Link's below."
Visual
End on joy + the product clip (07). Bring up the offer banner, then the end card.
On screen
OFFER BANNEREND CARD
Music
♪ upbeat resolve

Hooks

V2000-US-1 primary
▶ primary
Payoff-first
"This is Max today. Thirty days ago, he looked like this."
cut: after → before
V2000-US-2 test B
test B
Condition-led
"My vet said there were few lasting options for my dog's bald spots. Then this happened."
cut: before → after
V2000-US-3 test C
test C
Skeptic-led
"I'd tried everything for Max's bald patches. I almost gave up — until 30 days changed it."
cut: before → progression
Part 2 · The Meta side — set up the ad

Meta Ads Copy

Primary text (body)the caption above the video
Tried the steroids, the shampoos, the supplements — and the bald patches still won't go away?

A lot of Pom moms know that exact heartbreak. MIRANEST supports healthy skin & coat from the inside — one daily jelly stick. Max's mom saw the scratching settle in week one… and a fuller, softer coat by day 30.

90-day money-back   Free express shipping — no customs/tariffs   Made in Japan
👉 Watch Max's 30 days — link below.
Headline≤ 40 characters
Max's Coat — 30 Days Lateralt: "Coat Support, From the Inside" · "The 30-Day Coat Routine"
Descriptionoptional · some placements
90-Day Money-Back · Free Express Shipping
Call-to-action buttonMeta dropdown
Shop Nowalt: "Learn More" for colder audiences
Destination URLthe LP + UTM (below)
miranest.com/products/miranest-jelly-stick-for-dog-30-packs_alopecia-lp1
🐾
MIRANESTSponsored · Instagram Feed
Tried everything for the bald patches — and they still won't go away? A lot of Pom moms know that feeling. MIRANEST supports skin & coat from the inside — a daily 30-day routine. … more
ad creative — Max before/after
BEFORE / AFTER · 30 days
0:05 / 1:08
Max's Coat — 30 Days Later
90-Day Money-Back · Free Express
Shop Now

UTM

V2000-US-1_Video_Story_Alopecia-LP1_2026-xx-xx
TokenWhat it isThis ad
V2000-US-1the ad code — ad V2000-US, hook 1 (−2 / −3 = the other hooks)V2000-US-1
Videoformat — Image · Video · CarouselVideo
Storyangle — Max's transformation storyStory
Alopecia-LP1the landing page it sends toAlopecia-LP1
2026-xx-xxlaunch date (YYYY-MM-DD) — fill in on launch day2026-xx-xx

Compliance

✕ Never — on screen or in VO
  • The words cure · heals · treats · clinically proven
  • Text like "His Hair Loss STOPPED" or "the dark patches… GONE"
  • Letting the brand make the medical claim
  • Any pill / syringe / side-effect graphics
✓ Always
  • Keep claims as the owner's own words ("I saw the first hairs…")
  • Put this small disclaimer on every milestone & claim frame:"Individual results vary. These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure, or prevent any disease."
  • Use "looked fuller / visibly healthier"
  • Frame any stat as "customers reported…"
If the winner said…
…we say instead
His Hair Loss STOPPED
his coat started looking fuller
the dark patches… Gone
skin looked visibly healthier
wasn't really a cure
few lasting options
93% Saw Hair Regrowth
93% of surveyed customers reported visible results